Logrolling in Our Time

Here’s a news item (via The Bookseller) that bears repeating: “Reed Elsevier officials have admitted that it was a mistake for the STM publisher’s marketing division to offer $25 (Β£15) Amazon gift cards to anyone who would give a new textbook five stars in a review posted on Amazon or Barnes & Noble.”

That’s right, a publisher paid people to review its books favorably at online vendors. The article is unclear whether RE thinks its scheme was a mistake because it was eventually exposed or because it simply cost too much. The whole story is here.

We at Magers & Quinn are happy to recommend books. And, no, we don’t get kickbacks. We do it out of love.–David E