Seth Godin, marketing maven and author of Small is the New Big, posted an interesting item on his blog today. He wrote, “Tactically, the [front] cover sells the back cover, the back cover sells the flap and by then you’ve sold the book.”
Do you agree? I really do think that a lot of books are sold by marketing rather than by their covers. That is, you read about the book in a magazine/heard the author on the radio/saw it on your friend’s shelf, and that’s why you want it. I’d agree that a poor cover can prevent a casual browser from picking up an unknown book and learning more, however.
What do you think? Weigh in in the comments, please.
Thanks to the Book Cover Archive Blog for the tip.–David E