A new ad campaign for the Wyoming State Library has drawn both praise and criticism. But it’s working: more men are visiting libraries in the Equality State (honestly, that’s the state’s motto).
“Goshen County Library Director Isabel Hoy distributed the mudflap girl materials to local auto shops. She said she also showed shop workers how to access the database. The campaign resulted in a slight increase in the number of men who visited the library to apply for a card, she said.
“‘It definitely hit that target audience,’ Hoy said. ‘The target audience was very well defined and the material was constructed in a tasteful way to appeal to that male audience.’
The whole story is here.–David E